- Paid schoolproject
- Role: Web manager
- March 2024 – May 2024, 8 weeks.
Purpose:
A completed website to increase the company’s customer base with greater digital accessibility and presence on the web.
Responsibilities:
I developed the project’s visual identity and designed all graphic elements to create a cohesive and engaging aesthetic. Structured and designed the website content to enable intuitive navigation and a clear information hierarchy. Implemented the site in WordPress, focusing on user experience and SEO optimization. I integrated accessibility considerations in line with WCAG guidelines to make the platform inclusive and usable for all audiences. I also produced web copy that prioritized clarity, consistent tonality, and search engine visibility.
- Tools: WordPress and Canva.
- Main target audience: companies who are in need of medical education and/or medical professionals for events.
- Secondary target audience: medical professionals in need of further education.
Visual identity and website design.
I led TH Konsulten’s website redesign, managing the process from defining the visual identity to delivering the fully implemented WordPress site. The design decisions was based on client interviews and user testing with target audience representatives, using these insights to guide iterative refinements.
I created a cohesive visual system with custom icons, a color palette, and layout to ensure clarity, consistency, and intuitive navigation. In addition wrote web copy that reflects the company’s personality, balancing professionalism with approachability and enhancing the overall user experience.
The result
I structured the website’s content and information architecture to address the specific needs of the target audiences. Created and optimized all text and media for accessibility, usability, and SEO, delivering a seamless user experience and strengthening the site’s online visibility.
The final website offers a modern, user-centered experience that reinforces TH Konsulten’s digital presence and communicates the company’s brand and values effectively.
Key Insights From this Project
This project offered valuable insights into how design, content, and user experience interact. I learned the importance of grounding design and content decisions in real user needs and integrating accessibility and SEO without compromising aesthetic or functional goals. Iterative testing and client feedback helped me refine the information architecture and visual hierarchy, demonstrating the value of an evidence-based, user-focused design process.